When the Kardashians broke through into the mainstream in 2007 with the first season of Keeping Up With The Kardashians, it was not obvious they would garner wealth and success that has seen the youngest sister becoming very wealthy at 21.
With their flagship show now in its 16th season, and after several spin-off shows, the families’ earning potential appears to be ramping up even more.
Both Khloe and Kim Kardashian and their half-sister Kylie Jenner, have filed paperwork to trade mark their children’s names as they move to monetise the next generation.
Why the sisters are trying to trade mark their children’s names
The Kardashian-Jenners want to extend the family brand and use their children’s names for business purposes. A story broken by TMZ says the sisters have long been considering applying for trade marks and have now filed the pplications with the United States Patent and Trademark Office (USPTO).
Kim, Khloe and Kylie want to use their children’s names to sell clothing lines, toys and more skincare products. They are focusing on trade marks for the youngest members of the family: ‘Stormi Webster’, ‘True Thompson’, ‘Saint West’, ‘North West’ and ‘Chicago West’. Kylie also wants to trademark ‘StormiWorld’, the name she gave to her daughters excessive theme park inspired birthday party.
As well as boosting the family’s income, the trade marks will also protect the children from others trying to profit from their names.
Current Kardashian-Jenner product lines
It’s not surprising that a high-profile family with enormous wealth from their brand, want to trade mark their children’s names. And as the chosen are unusual and possibly unique, they want them to stay within the family business.
The sisters already own lots of product lines, including KKW Beauty, Good American and Kylie Cosmetics. There are also many crossovers between the sisters and Kim’s husband’s hugely successful brand Yeezy.
Within the request, the sisters also asked to be granted the ability to sign endorsement deals for other products. However not every Kardashian wants to trade mark their children. The filing only concerns the offspring of Kim, Khloe and Kylie. Their brother Rob and sister Kourtney’s children are not included.
Previous trade mark applications by Kylie Jenner
Kylie Jenner is no stranger to trade mark attempts. In 2016, she applied to trade mark her first name to protect it for advertising purposes. However, she came up against opposition from a Kylie who’s been around for much longer.
Kylie Jenner’s trade mark request was denied due to opposition from singer Kylie Minogue. It seems the Kardashian-Jenners don’t quite have the monopoly on everything.
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Editorial credit: JStone