Category

Trade Marks

Shock defeat for McDonald’s as it’s stripped of its ‘Big Mac’ EU trade mark

For more than 50 years McDonald’s has been a mainstay brand around the world. According to the corporate website, McDonald’s has restaurants in more than 100 countries, that serve over 69 million people every day of the year. With such… Continue Reading →

Heineken files trade mark application aimed at 2026 World Cup

Dutch beer manufacturer has outlined its intentions regarding long-term involvement with soccer in the US with its latest trade mark application. Already the partner of the professional football league in the US, which is called Major League Soccer (MLS), Heineken… Continue Reading →

5 reasons to get into the patent and trade mark industry

If you have a scientific background and an interest in law, then a career in the patent and trade mark industry may be just the ticket for you. Patents are grants made by national governments, giving the creator of an… Continue Reading →

Dawn Ellmore reviews Royal Mail’s failed bid to trade mark the Queen’s image

It’s well known that the UK’s postal service is cash strapped and under pressure. This is likely the reason behind the Royal Mail’s application to trade mark the iconic Queen’s head design that is so familiar to us all. The… Continue Reading →

Dawn Ellmore looks at trade mark infringements and trade wars

Iconic clothing company Levi Strauss & Co (Levi’s) is suing two separate Chinese companies for trade mark infringement. This comes at a time when the possibility of a trade war directly affecting the US-based company heats up. Legal action launched… Continue Reading →

Dawn Ellmore – Australian company applies for a trade mark, for the colour of beer

Following in the footsteps of the likes of Cadbury (owned by Mondelez International) and oil giant BP, a much smaller Australia-based company has filed a trade mark application for a colour. What makes this application stand out from the crowd… Continue Reading →

Dawn Ellmore looks at the trade mark row between F1 and 3M

There’s trade mark trouble brewing for Formula One due to the alleged similarity of its latest official logo to one used by 3M for the Futuro brand. Replacement logo The new logo, which replaced the ‘Flying F’ design that had… Continue Reading →

How do trade marks work? Dawn Ellmore Employment explains

A trade mark is a name, symbol, logo, visual device or word that shows the difference between a service or product and other similar services and products. It could be simply a phrase or word, an image or both. In… Continue Reading →

Dawn Ellmore blog examines LEGO’s landmark copyright case

Danish toy giant LEGO has won its landmark copyright case against copycat products in China. It’s the first competition case Lego has won against Chinese companies that have been making products that are almost the same as its iconic toy… Continue Reading →

Dawn Ellmore on Disney’s legal action against ‘rip-off’ costume company

Disney is taking legal action against a company that offers dressed up characters for kids’ events. The rise of costumed actors surprising kids with their versions of well-known characters is not going down well with Disney. New York-based Characters for… Continue Reading →

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