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Dawn Ellmore

Apple patent filing outlines biometric vehicle unlocking system

Apple is a company the world watches for innovative and technological development. Its ethos is always to push boundaries and come up with every more sophisticated products to improve people’s lives. And over the last few years, it has been… Continue Reading →

Patent application suggests Amazon is set to change the way people buy clothes | Dawn Ellmore

A recent patent application to the Intellectual Property Office (UKIPO) shows that e-commerce giant Amazon is attempting to revolutionise the way we shop for clothes. Since Amazon started 25 years ago, it has slowly and steadily transformed the way that… Continue Reading →

Shock defeat for McDonald’s as it’s stripped of its ‘Big Mac’ EU trade mark

For more than 50 years McDonald’s has been a mainstay brand around the world. According to the corporate website, McDonald’s has restaurants in more than 100 countries, that serve over 69 million people every day of the year. With such… Continue Reading →

Heineken files trade mark application aimed at 2026 World Cup

Dutch beer manufacturer has outlined its intentions regarding long-term involvement with soccer in the US with its latest trade mark application. Already the partner of the professional football league in the US, which is called Major League Soccer (MLS), Heineken… Continue Reading →

Microsoft leads AI patents at the beginning of 2019

Artificial Intelligence (AI) is increasingly being absorbed into just about every business sector. What was once a buzzword for an unspecified time in the future is very much here now. Start-ups and established companies alike are filing and being awarded… Continue Reading →

Possible product launches for 2019 based on past patents

We’ve talked about a lot of patents throughout 2018. As we move into 2019, we wanted to look at some of the patents that might make it into the market next year. And while we’re unlikely to be seeing flying… Continue Reading →

A history of Santa Claus patents over the years

Christmas may come once a year, but the commercial potential of the season has inventors and designers constantly working on ways to capitalise on the season. Whether it’s snowmen, reindeer or Santa Claus, there are lots of festive patents out… Continue Reading →

LG patent hints that we’re not far from a 16-camera smartphone

LG Electronics has always been at the forefront of smartphone cameras. It was the first manufacturer to introduce a dual camera smartphone back in 2011 with its LG Optimus 3D. Fast forward seven years, and a recent patent shows that… Continue Reading →

Dawn Ellmore looks at Google’s latest VR patent

It’s been two years since the Oculus Rift, the virtual reality (VR) headset system designed for home use. Since then, despite competitors such as HTC Vive coming onto the market, and billions of dollars being ploughed into development, consumers have… Continue Reading →

Dawn Ellmore Employment reviews Facebook’s latest patent filing

Facebook is in the news more than ever at the moment, as its CEO Mark Zuckerberg fights allegations of voter manipulation following a New York Times investigation into the 2016 US election. Behind the media portrayal of Facebook as a… Continue Reading →

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