For more than 50 years McDonald’s has been a mainstay brand around the world. According to the corporate website, McDonald’s has restaurants in more than 100 countries, that serve over 69 million people every day of the year. With such… Continue Reading →
Dutch beer manufacturer has outlined its intentions regarding long-term involvement with soccer in the US with its latest trade mark application. Already the partner of the professional football league in the US, which is called Major League Soccer (MLS), Heineken… Continue Reading →
It’s well known that the UK’s postal service is cash strapped and under pressure. This is likely the reason behind the Royal Mail’s application to trade mark the iconic Queen’s head design that is so familiar to us all. The… Continue Reading →
A trade mark is a name, symbol, logo, visual device or word that shows the difference between a service or product and other similar services and products. It could be simply a phrase or word, an image or both. In… Continue Reading →
The Dawn Ellmore blog covered wide-ranging topics last year, from breaking IP news to advice for those seeking a career in this specialist legal field. We’ve had a great reaction to the Dawn Ellmore blogposts with job-seekers and industry experts… Continue Reading →
While businesses and brands look to trade mark logos, shapes and taglines, the world of celebrity opens up a world of weird and wonderful trade mark applications. We’ve been looking at some of the strangest trade mark applications over recent… Continue Reading →
Probably the most famous example of the battle to trade mark a 3D shape lies with Nestle’s Kit Kat bar. While their strapline advises taking a break, their fight to secure 3D trade marks for the distinctive shape of their… Continue Reading →
Artificial Intelligence (AI) was first mooted in the 1960s. In 2017, it is becoming more prevalent and giving rise to much analysis surrounding a future living alongside robots. How will it work? Will robots take all the jobs? Will they… Continue Reading →
Today the term ‘trade mark’ is commonly used and widely understood. While consumers may not know the legal background of a trade mark, it’s generally understood that the product, symbol or name belongs to a company or business. Modern trade… Continue Reading →
American upscale fashion retailer Abercrombie & Fitch is currently the registered owner of the Bondi Beach trade mark (the name of Australia’s most famous beach) in the US even though it no longer has any clothing stores in Australia (having… Continue Reading →
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