Tag trade mark

Heineken files trade mark application aimed at 2026 World Cup

Dutch beer manufacturer has outlined its intentions regarding long-term involvement with soccer in the US with its latest trade mark application. Already the partner of the professional football league in the US, which is called Major League Soccer (MLS), Heineken… Continue Reading →

Dawn Ellmore reviews Royal Mail’s failed bid to trade mark the Queen’s image

It’s well known that the UK’s postal service is cash strapped and under pressure. This is likely the reason behind the Royal Mail’s application to trade mark the iconic Queen’s head design that is so familiar to us all. The… Continue Reading →

How do trade marks work? Dawn Ellmore Employment explains

A trade mark is a name, symbol, logo, visual device or word that shows the difference between a service or product and other similar services and products. It could be simply a phrase or word, an image or both. In… Continue Reading →

Dawn Ellmore Employment – your most read blogs of 2017

The Dawn Ellmore blog covered wide-ranging topics last year, from breaking IP news to advice for those seeking a career in this specialist legal field. We’ve had a great reaction to the Dawn Ellmore blogposts with job-seekers and industry experts… Continue Reading →

Dawn Ellmore Employment looks at the strangest celebrity trade marks

While businesses and brands look to trade mark logos, shapes and taglines, the world of celebrity opens up a world of weird and wonderful trade mark applications. We’ve been looking at some of the strangest trade mark applications over recent… Continue Reading →

3D trade marks: Dawn Ellmore Employment examines the fine line between success and failure

Probably the most famous example of the battle to trade mark a 3D shape lies with Nestle’s Kit Kat bar. While their strapline advises taking a break, their fight to secure 3D trade marks for the distinctive shape of their… Continue Reading →

Can robots ‘own’ work?

Artificial Intelligence (AI) was first mooted in the 1960s. In 2017, it is becoming more prevalent and giving rise to much analysis surrounding a future living alongside robots. How will it work? Will robots take all the jobs? Will they… Continue Reading →

The history of the UK trade mark

Today the term ‘trade mark’ is commonly used and widely understood. While consumers may not know the legal background of a trade mark, it’s generally understood that the product, symbol or name belongs to a company or business. Modern trade… Continue Reading →

Trade Mark Battle over the Ownership of Bondi Beach Name

American upscale fashion retailer Abercrombie & Fitch is currently the registered owner of the Bondi Beach trade mark (the name of Australia’s most famous beach) in the US even though it no longer has any clothing stores in Australia (having… Continue Reading →

“We do the prep. You be the chef” Amazon’s Latest Trade Mark for Meal Kits

Amazon has been in the IP news recently after it trademarked the phrase “We do the prep. You be the chef” in connection with its recently launched pre-packaged meal kits for customers to cook their own meals at home from… Continue Reading →

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