Amazon’s recently patented a fashion mannequin that has the ability to change size to match a customer’s physique.

This new fashion mannequin that includes an automated camera allows the time taken by a stylist to dress and photograph the mannequin to be dramatically reduced.  The fashion mannequin technology would also allow customers to test the elasticity of clothing items.

You can read more about Amazon’s patent entiled “automated garment photography with fit adjustment” here:

Amazon has been investing heavily in the clothing sector lately with 7 inhouse fashion brands, US TV fashion advertising and an online “Outfit Picker” tool for prime Amazon members helping people chose what to wear.