Facebook’s patent application for technology capable of recognising the content of images and the ability to flag them was recently published.
The patented technology has the ability to spot “a logo that an advertiser may have incorporated into its advertisements without permission.” Once this has been identified it can be flagged and potentially removed from the website. In the past the sheer volume of potentially infringing posts have made it impossible to be vetted by human. This new automated technology should definitely help with the identification of counterfeit goods being offered for sale.
Source: http://buff.ly/2fWW28l