Sportswear company Nike has a multitude of patents for shoes and clothing ranges but this latest granted patent covers denim and represents the first company’s first patent using this material. The title of the patent is for “architecturally reinforced denim.” The patented denim is said to have been especially designed for athletes as the fabric has moisture management, “stretch materials” and “performance zones.” The patented fabric aims to offer comfort and protection while being fashionable and attractive.
There has been notable consumer trend away from sportswear to blue jeans and casual shoes and this could explain why Nike has patented this technology in this fabric.
More information on this patent application can be viewed here: http://bit.ly/2q97jHX
