Michael Jordan asked Chinese authorities in 2012 to revoke Qiaodan Sports Co’s trade marks, which featured a similar name and logo to Jordan’s Nike-produced brand and he claimed mislead consumers about its ties to him.
In a recent ruling by the Chinese supreme court, Qiaodan Sports Co must stop using the Chinese characters for Qiaodan (a Chinese rendering of Jordan’s name widely known by the country’s consumers) on its merchandise.
Source: http://bit.ly/2gea04V
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Michael Jordan Won Rights to his Chinese Name in a Long Run Trade Mark Battle
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Michael Jordan asked Chinese authorities in 2012 to revoke Qiaodan Sports Co’s trade marks, which featured a similar name and logo to Jordan’s Nike-produced brand and he claimed mislead consumers about its ties to him.
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Dawn Ellmore
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Dawn Ellmore Employment
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