The German global discount supermarket chain Lidl has recently filed trade marks for LIDL TO GO (Lidl’s convenience assortment) and LIDL YOU (Lidl’s streaming service).

Lidl has gone on the record to say that it has no current plans to enter the Australian market despite having applied for thousands of trade marks in Australia since 2000 (when rival discount supermarket chain first set up in Australia).

In 2016 Lidl filed trade marks covering hundreds of products, contacted suppliers and held set up plan talks with the Australian government following detailed research into the retail Australian market.  In early 2017 however it was reported that Lidl’s current plans remain the expansion into the US market.