The Icelandic government has reportedly taken legal action at the European Union Intellectual Property Office against frozen food supermarket chain Iceland in a trade mark dispute over the use of the name ‘Iceland’.

The supermarket Iceland has been trading for over 46 years and owns the EU trade mark for the name ‘Iceland’.

This recent legal dispute seems to focus on how the supermarket has sought to protect the use of the name ‘Iceland’ to the alleged determinant of local Icelandic companies trying to promote their goods and services using the word ‘Iceland’ as a place of origin.