UK luxury boutique store Alice Looking filed a trade mark infringement complaint against Disney in the US courts over its registered ‘Alice Through the Looking Glass’ US trade marks covering: jewellery, stationery, clothing, toys/games and confectionery classes.

The Disney film ‘Alice Through The Looking Glass’, sequel to ‘Alice in Wonderland’, was released in 2016 and Disney began selling products, including clothing, make-up and chess boards bearing the boutique’s mark that same year.