Snapchat Bought Important Geofilters Patent for $7.7 Million

Snapchat is an image messaging and multimedia mobile application (app) created by Evan Spiegel, Bobby Murphy, and Reggie Brown and developed by Snap Inc which was released in 2011 and mainly used by teens and young adults.  One distinct feature… Continue Reading →

Augmented Reality Advertising for Snapchat with New Patent

Snapchat recently filed a patent which develops an advert overlay system that turns users photos into adverts.  The software recognizes the objects users of the app are photographing and then serves adverts back to them based on that content.  A… Continue Reading →

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