Tag

slogans

Experts Predict More Brands will try and Trade Mark Commonly-used Words

High street retailer Specsavers’ successfully registered the words ‘should’ve’ and ‘shouldve’ (verbs in common usage) linked to their advertising slogan “Should’ve gone to Specsavers” at the Intellectual Property Office (IPO).  The ruling means the Specsavers could have the right to… Continue Reading →

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