Easter may not have quite the commercial cache as Christmas for retailers, but it’s still a massive shopping event. Research from Finder shows that the UK is gearing up to spend about £1.1 billion for Easter 2019. As with any… Continue Reading →
Virtual reality (VR) and augmented reality (AR) are cropping up in all sorts of patents as technology is used for myriad inventions. In this Dawn Ellmore Employment blog, we’re taking a look at Nike’s new patent for an AR headset… Continue Reading →
The Dawn Ellmore blog covered wide-ranging topics last year, from breaking IP news to advice for those seeking a career in this specialist legal field. We’ve had a great reaction to the Dawn Ellmore blogposts with job-seekers and industry experts… Continue Reading →
Online retail giant Amazon has patented a self-destructing drone that falls apart in an emergency to avoid hitting crowds. Amazon has revealed plans for delivery drones to provide shoppers with a super speedy delivery service. It has been trialling this… Continue Reading →
At Dawn Ellmore Employment, the team keeps an eye on major intellectual property (IP) news, whether that’s IP applications, refusals, legal cases, trade mark disputes or copyright battles. It’s always particularly fascinating to follow IP applications of companies, as it’s… Continue Reading →
Apple is a company the world watches for innovative and technological development. Its ethos is always to push boundaries and come up with every more sophisticated products to improve people’s lives. And over the last few years, it has been… Continue Reading →
British Airways recently filed a patent on an ingestible sensor that will transmit how you are feeling to the cabin crew. Passengers just need to swallow the digital pill which is about the size of an almond and packaged in… Continue Reading →
Apple was recently granted a patent for a foldable flexible touch screen smartphone. The latest released sketch is displayed above. This new bendable design could see a return to the flip-phones of the past. Whist noone knows if this patent… Continue Reading →
For an invention to be patentable, it must be new, industrially applicable and involve an inventive step. Here are the 11 steps outlined by the European Patent Office to obtaining a European patent: 1) Before applying for a European patent… Continue Reading →
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