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Dawn Ellmore Employment

Is Brexit Responsible for the UK Decrease in EU Trade Mark & Design Applications?

Filings of EU Trade Mark and EU Design applications by UK applicants have recently fallen for the first time since the economic crisis of 2008-2009. The number of EU Trade Mark applications filed by UK applicants in 2016 fell 7%… Continue Reading →

Top 10 US Patents Set to Lose Money in 2017

The following is a list of top 10 US patents which are set to lose money in 2017 and beyond due to the expiry of patent protection and the increase in competition posed by generic versions of the drugs.  Exactly… Continue Reading →

Famous Toy Maker Hasbro is Trying to Trade Mark the Smell of Play-Doh

Hasbro, Inc, the American multinational toy and board game company and third largest toy maker in the world recently made an application to United States Patent and Trademark Office (USPTO) to trade mark the distinctive scent of Play-Doh to the… Continue Reading →

Track Your Real-time Biometrics Data with Nike’s Patented Smart Sports Shoes

Nike was recently granted a patent for a smart running shoe that contains a wireless vitals tracking system embedded into a shoe to track biometrics data in real-time including heart rate, blood pressure and energy used.  The vital monitoring technology… Continue Reading →

Lacoste Loses Crocodile Trade Mark in New Zealand’s Court Battle with Crocodile International

Clothing companies Crocodile international (based in Singapore) and Lacoste (based in France) have been locked in an almost a ten year trade mark battle over which company should own the crocodile mark in New Zealand that forms part of both… Continue Reading →

Microsoft Patents Real-Time Parental Monitoring Technology of Internet Usage

Microsoft was recently granted a US patent application for real-time monitoring technology of internet usage (US patent 20170055200).  The system moves beyond traditional parental internet security measures of banning certain websites or imposing time restrictions on access to websites.  This… Continue Reading →

Three US Companies are Trying to Trademark the Term “Fake News”

It was in Donald Trump’s first press conference as President-elect in January 2017 that the term “fake news” grew as a mainstream term after Donald Trump pointed at a CNN news reporter and said “You are fake news!” in the… Continue Reading →

A Hair Drying Hairbrush is the Latest Patent Application from Dyson

Dyson, the British company famous for bagless vacuum cleaners, recently filed a patent application for a “high-velocity” hairbrush at the UK’s Intellectual Property Office (IPO).  The patent drawings show multiple rows of brushes and the patent application explains how the… Continue Reading →

Sony Patents Contact Lens That Can Take Videos

Sony has patented a contact lens that can take videos of what you see.  Embedded sensors in the contact lens’ pick up on voluntary as opposed to involuntary blinks which trigger the video recording.  Image capture and storage will be… Continue Reading →

The Broad Institute Wins Ownership Battle with the University of California on CRISPR Patents

The revolutionary genome-editing technology CRISPR case started in January 2016, when the US patent office granted the University California’s an “interference” proceeding to investigate whether the CRISPR-Cas9 patent application the University California filed, but not issued, in May 2012 claimed… Continue Reading →

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