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brand

Dawn Ellmore Employment: How brands can trade mark colours

It may seem strange, but it’s completely legal for companies to trade mark a colour. They must meet certain conditions, of course, and are usually confined to specific industries and areas of expertise. As an example, you definitely couldn’t use… Continue Reading →

Will Mercedes-Benz’s Trade Marks for Electric Cars Infringe on a Chinese Car Maker?

Global automobile manufacturer Mercedes-Benz is well known for its luxury vehicles, buses, coaches, and trucks.  The company is now expanding into electric cars and will create a new “EQ” sub-brand for a range of electric vehicles to include two saloons… Continue Reading →

Is Brexit Responsible for the UK Decrease in EU Trade Mark & Design Applications?

Filings of EU Trade Mark and EU Design applications by UK applicants have recently fallen for the first time since the economic crisis of 2008-2009. The number of EU Trade Mark applications filed by UK applicants in 2016 fell 7%… Continue Reading →

Google Now Top of World’s Most Valuable Brands List

Brand Finance’s Global 500 latest index which identifies and ranks the world’s most valuable brands was recently released.  The top 20 brands reveal strong dominance of technology brands and underline the importance of trade mark maintenance and protection as they… Continue Reading →

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